Durango Boots
Rocky Brands · United States
Durango Boots is a US western and work boot brand founded in 1966 in Flowery Branch, Georgia. It is part of Rocky Brands.
| Founded | 1966 |
|---|---|
| Origin | Flowery Branch, Georgia |
| Owner | Rocky Brands |
| Core product | Western and work boots |
| Website | durangoboots.com |
What is Durango Boots?
Durango is an American boot brand founded in 1966 in Flowery Branch, Georgia. The company later moved to Franklin, Tennessee, and is part of Rocky Brands.
Products and positioning
The brand makes western boots for riding, roping, work and everyday wear. Its range includes performance boots with a patented Dually Shank System, fashion and casual styles, and steel-toe and composite-toe work boots.
History
In 2010 Durango launched the Rebel boot, which combined a traditional western upper with an athletic-shoe-style sole. It later became the Official Boot of the National Finals Rodeo and works with a team of world champion rodeo athletes. The company's work boots sit alongside the western range, so the brand serves both the arena and the job site, and its performance line is built around the patented shank system.
Why it matters
Durango is an example of how a western boot brand has used rodeo partnerships and hybrid designs, such as the Rebel, to reach beyond traditional ranch and work wear.
Frequently asked questions
Where is Durango Boots from?
Durango was founded in 1966 in Flowery Branch, Georgia, in the United States.
What does Durango Boots sell?
Durango sells western boots for riding, roping, work and everyday wear, plus steel-toe and composite-toe work boots.