The Original Muck Boot Company
Rocky Brands · United States
The Original Muck Boot Company is a footwear brand known for rugged boots for work, farm, hunting and outdoor use. Since 2021 it has been owned by the American footwear group Rocky Brands.
| Owner | Rocky Brands |
|---|---|
| Acquired | 2021, from Honeywell |
| Focus | Work and outdoor boots |
| Sister brands | Xtratuf, Servus, NEOS, Ranger |
| Website | muckbootcompany.com |
What is The Original Muck Boot Company?
The Original Muck Boot Company, often simply called Muck Boot, is a footwear brand specialising in boots for outdoor work and leisure. It is part of Rocky Brands, the American footwear group.
History
In 2021 Rocky Brands acquired the performance and lifestyle footwear business of Honeywell. The deal brought The Original Muck Boot Company into the group together with Xtratuf and the Servus, NEOS and Ranger footwear brands.
Products and positioning
Muck Boot makes boots for men, women and children, aimed at practical use in demanding conditions. Retailers group the range by use, including:
- Farm and work boots
- Hunting boots and clothing
- Equestrian footwear
- Everyday outdoor and snow boots
Distribution
The brand is sold through rural, farm and outdoor retailers such as Tractor Supply in the United States and specialist outdoor shops in the United Kingdom, as well as online.
Why it matters
Muck Boot is an example of a function-led footwear brand whose loyal customer base in agriculture and outdoor pursuits made it a strategic acquisition for a footwear group building a portfolio of work and outdoor labels.
Frequently asked questions
Who owns Muck Boot?
The Original Muck Boot Company is owned by Rocky Brands, which acquired it from Honeywell in 2021.
What does Muck Boot make?
It makes boots for work, farm, hunting, equestrian and outdoor use for men, women and children.