STRAYE
STRAYE is an independent skate shoe brand established in 2019. It makes skate inspired footwear along with sweats, hoodies, T-shirts, headwear and accessories.
| Established | 2019 |
|---|---|
| Category | Skate footwear |
| Collaborators | Ben Baller, Chad Muska, Ozuna |
| Also sells | Apparel, accessories, kids |
| Website | straye.com |
What is STRAYE?
STRAYE is an independent skate shoe brand established in 2019. It addresses skaters, creators, misfits and outlaws, and describes its own attitude as bold, exaggerated and unfiltered.
Products and positioning
Footwear is the heart of the range, with a line up of named silhouettes that includes the Logan, Logan Puff and Logan Teddy, the Olympic, Fuego, Venice, Hollywood, Gower, Lenox and Ventura, as well as the SKTP.01 and VDR.01, mules and Stompers. The brand also offers:
- Apparel such as sweats, hoodies, T-shirts and headwear
- Socks, laces and other accessories
- Footwear and clothing for kids
STRAYE references the Supra SKYTOP, a shoe its team says they were told they could not make, as part of its story, and it presents KREW and its K-Slim denim alongside its own range.
Collaborations
Limited editions are a recurring part of the brand's output. It has released several projects with jeweller Ben Baller, including a Stanley model titled Make Money and a cheetah slip on, and a Ventura with skateboarder Chad Muska. Further numbered projects have been produced with Ozuna and Little Trouble.
Why it matters
STRAYE shows how a young independent label can build visibility in skate footwear through distinctive silhouettes and collaborations rooted in skate and music culture.
Frequently asked questions
When was STRAYE founded?
STRAYE was established in 2019 as an independent skate shoe brand.
What does STRAYE sell?
STRAYE sells skate shoes such as the Logan and Ventura, plus sweats, hoodies, T-shirts, headwear and accessories.