Kemissara

Kemissara is a Thai womenswear label based in Bangkok, founded by designer Krutpetch "Kem" Issara. It makes minimal, sportswear influenced clothing for working women, built on textile techniques such as pleats and layering.

What is Kemissara?

Kemissara is a Bangkok fashion house founded by designer Krutpetch "Kem" Issara. The label designs minimal womenswear aimed at working women and operates a studio and boutique in the Thai capital.

History

Before launching her own house, Issara studied textile fashion at Chelsea College of Art and Design and London College of Fashion, and completed internships at Chloé and Diane von Furstenberg. After setting up the label in Bangkok, she opened a boutique off Ekkamai (Pridi Banomyong 41) and planned a second outlet at Siam Center. The brand presented its collections at Elle Bangkok Fashion Week.

Products and positioning

Kemissara's clothing is described as minimal and influenced by American sportswear, with an emphasis on practical, wearable pieces for professional women. Its design language relies on textile techniques, notably:

• Pleating
• Layering of fabrics
• Clean, pared back silhouettes

The label's current output includes a classic line presented on its own website, alongside a studio account on Instagram.

Why it matters

Kemissara belongs to a generation of Thai designer labels whose founders trained in London before returning to build independent houses in Bangkok. Its focus on understated, technique driven womenswear for working women sets it apart from the more decorative end of the Thai designer market.

Frequently asked questions

Who founded Kemissara?

Kemissara was founded by Thai designer Krutpetch "Kem" Issara, who studied at Chelsea College of Art and Design and London College of Fashion.

What does Kemissara make?

Kemissara makes minimal womenswear for working women, influenced by American sportswear and built on pleating and layering.

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