Krojay
Krojay is a footwear brand that makes 100% handmade crochet shoes attached to real shoe soles. Its brightly coloured designs range from fun styles to business casual.
| Product | Handmade crochet shoes |
|---|---|
| Development | Almost two years, three prototypes |
| Style range | Fun to business casual |
| Website | krojay.com |
What is Krojay?
Krojay is a footwear brand built around hand-crocheted shoes in bright colours, designed to add fun and energy to any environment.
History
The idea came when the founder saw an adult-sized crochet bootie attached to a thin flip-flop sole and thought it could be improved. He set out to give the crochet upper real shoe support and to attach it to a proper shoe sole. Development took almost two years and three prototypes using different materials, with an emphasis on durability and sustainability, before the current Krojay Collection was finalised.
Products and positioning
Krojay describes its shoes as the first fully functional, 100% handmade, fashion-forward crochet shoe. Key features include:
- Hand-crocheted uppers and side details
- Built-in support and a real shoe sole
- Designs ranging from fun to business casual
Why it matters
Krojay applies a handcraft technique more often associated with home textiles and accessories to functional footwear, creating a niche product that stands apart from mass-produced shoes.
Frequently asked questions
What are Krojay shoes?
Krojay shoes are 100% handmade crochet shoes with real support, attached to a real shoe sole.
How did Krojay start?
The founder saw a crochet bootie on a thin flip-flop sole and developed a fully functional crochet shoe over almost two years.