laidback london
laidback london is a British footwear brand designed in London and known as the home of the original Maasai sandals handmade in Kenya. It makes sandals, shoes, boots and slippers from natural materials with artisans in Kenya and India.
| Design base | London |
|---|---|
| Production | Kenya and India |
| Artisan partnerships | Since 2002 |
| Signature product | Maasai sandals |
| Website | laidbacklondon.com |
What is laidback london?
laidback london, written in lower case by the brand, is a footwear label whose styles are designed in London. It presents itself as the home of the original Maasai sandals handmade in Kenya, and it has worked with artisan makers since 2002.
Products and positioning
The brand works with skilled artisans in Kenya and India, using traditional techniques and natural materials such as leather and suede. Its range has grown from sandals into a broader year-round footwear offer.
- Sandals, including the Setsu and Nyali lines
- Ankle, pull-on and platform boots
- Moccasins, clogs and ballet flats
- Slippers such as the JUN slipper
A winter collection of moccasin boots and shoes complements the summer sandal styles.
Distribution
laidback london sells through its own online store with international pricing and also offers a wholesale programme for retailers.
Why it matters
The brand shows how a London design label can build a product identity around long-term artisan partnerships in Kenya and India, translating a single signature sandal into a full footwear range.
Frequently asked questions
Where are laidback london shoes made?
They are designed in London and handmade by artisans in Kenya and India using traditional techniques.
What is laidback london known for?
The brand is known as the home of the original Maasai sandals handmade in Kenya.