LC Lauren Conrad
LC Lauren Conrad is an American lifestyle brand created by Lauren Conrad and sold exclusively by Kohl's since 2009. It covers womenswear, footwear, jewellery, handbags and home products at accessible prices.
| Launched | 2009 |
|---|---|
| Creator | Lauren Conrad |
| Retailer | Kohl's (exclusive) |
| Runway debut | New York Fashion Week, September 2016 |
What is LC Lauren Conrad?
LC Lauren Conrad is an American lifestyle brand created by Lauren Conrad and sold exclusively by department store chain Kohl's. It covers womenswear, accessories and home products at accessible prices.
History
The brand debuted in 2009 with an apparel collection in 300 Kohl's stores and expanded to all of the retailer's roughly 1,500 stores by 2010. Kohl's is Conrad's exclusive wholesale partner. An elevated runway line was presented at New York Fashion Week in September 2016, and a maternity range followed in 2017.
Products and positioning
- Womenswear, including occasion, festival and swim capsules
- Footwear, jewellery, fine jewellery and hair accessories
- Sunglasses and handbags
- Bedding, bathroom accessories and home goods
The line has also included licensed capsules such as Disney collections. Conrad uses customer data, from preferred heel heights to fabrics, together with sales results and social media feedback to shape new products.
Distribution
LC Lauren Conrad is available only through Kohl's, in stores and via the retailer's website and mobile app.
Why it matters
The partnership is a long-running example of a retailer-exclusive designer brand, combining a founder's social following with a department store's national footprint and customer data.
Frequently asked questions
Where can you buy LC Lauren Conrad?
LC Lauren Conrad is sold exclusively by Kohl's, in its stores and online.
When did LC Lauren Conrad launch?
The brand launched at Kohl's in 2009 and was in all of the retailer's stores by 2010.