Her Universe
Hot Topic · United States
Her Universe is an American fan fashion brand founded by actress Ashley Eckstein that makes licensed apparel and accessories for women. It began with Star Wars clothing and has been owned by Hot Topic since 2016.
| Founder | Ashley Eckstein |
|---|---|
| Owner | Hot Topic (since 2016) |
| Focus | Licensed fan fashion for women |
| First licence | Star Wars |
| Website | heruniverse.com |
What is Her Universe?
Her Universe designs clothing and accessories inspired by film, television and gaming franchises, aimed primarily at women. It was founded by Ashley Eckstein, the voice actress cast as Ahsoka Tano in 2008, after she could not find everyday women's Star Wars clothing.
History
The brand started with Star Wars merchandise and added further licences over time, including Disney, Marvel, the BBC, Studio Ghibli and the Syfy Channel. In October 2016 Her Universe was acquired by Hot Topic.
Products and positioning
The range covers women's and plus size clothing, including tops, dresses, hoodies, loungewear and outerwear, plus a unisex line. Accessories include bags, jewellery, hats, pins and socks, and the brand also sells home items such as throws, plush and kitchenware. Popular licences include:
- Star Wars and Marvel
- Disney and The Haunted Mansion
- Harry Potter and The Lord of the Rings
- Studio Ghibli, Peanuts and Gilmore Girls
Why it matters
Her Universe helped establish women focused fan apparel as a distinct category within licensed merchandise.
Frequently asked questions
Who founded Her Universe?
Her Universe was founded by Ashley Eckstein, the voice actress behind Ahsoka Tano in Star Wars. She started it to offer everyday Star Wars clothing for women.
Who owns Her Universe?
Her Universe was acquired by Hot Topic in October 2016.