BoxLunch
BoxLunch is an American retailer of licensed pop culture apparel, accessories and collectibles that opened in 2015. It pairs its merchandise with a giving model, donating at least one meal to Feeding America for every 10 dollars spent.
| Opened | 2015 |
|---|---|
| Stores | More than 280 |
| Giving partner | Feeding America |
| CEO | Steve Vranes |
| Website | boxlunch.com |
What is BoxLunch?
BoxLunch is a speciality retail chain focused on licensed merchandise from film, television, animation and gaming franchises. Its offer spans clothing, accessories, collectibles and gifts, sold both in stores and online.
History
BoxLunch opened in 2015 and marked its tenth anniversary in autumn 2025. By then it operated more than 280 locations, led by chief executive Steve Vranes.
Products and positioning
The brand's assortment centres on licensed pop culture products, including apparel, bags, home items and collectible figures. It regularly creates exclusive merchandise, such as anniversary collectibles and items sold at pop up events during New York Comic Con.
Giving model
Charitable giving is built into the business. BoxLunch donates at least one meal through its partnership with Feeding America for every 10 dollars spent, and reports having donated 265 million meals. Staff also volunteer at food banks during Hunger Action Month.
Why it matters
BoxLunch shows how licensed fandom merchandise can be combined with a cause linked purchase model to build loyalty in physical retail.
Frequently asked questions
What does BoxLunch sell?
BoxLunch sells licensed pop culture merchandise, including clothing, accessories, home items and collectibles. It sells in its stores and online.
How does BoxLunch give back?
BoxLunch donates at least one meal through Feeding America for every 10 dollars spent. It reports 265 million meals donated.