A New Day
Target Corporation · United States
A New Day is a women's apparel, shoes and accessories brand owned by the American retailer Target, launched in 2017. It offers modern basics and trend pieces at value prices, sold exclusively in Target stores and online.
| Owner | Target |
|---|---|
| Launched | August 2017 |
| Replaced | Mossimo and Merona |
| Launch price range | $8 to $49.99 |
| Website | target.com |
What is A New Day?
A New Day is an in-house women's fashion brand of Target, the US retailer. It was introduced in August 2017 as part of a wider refresh of Target's own brands.
History
The brand was launched to replace the long-running Target labels Mossimo and Merona, which were phased out. It became available in stores and online from late August 2017, with a wider assortment rolling out over the following weeks.
Products and positioning
A New Day mixes trend-led pieces with refreshed wardrobe basics for women. Its launch range included:
- Apparel such as shirts, suiting and trousers
- Women's shoes
- Accessories
At launch, prices ranged from $8 to $49.99, and around 100 styles were offered in extended sizes from X to 4X and 14W to 26W.
Distribution
As an owned brand, A New Day is sold exclusively through Target stores and Target's website.
Why it matters
A New Day is an example of how large US retailers use owned brands to offer differentiated, value-priced fashion that cannot be bought elsewhere.
Frequently asked questions
Is A New Day a Target brand?
Yes, A New Day is an owned brand of Target, sold in Target stores and online.
What does A New Day sell?
A New Day sells women's apparel, shoes and accessories at value prices.