art class
Target · United States
art class is a children's clothing brand owned by US retailer Target, launched in January 2017. It offers trend-led kids' apparel and accessories, with early collections developed with input from young creators.
| Owner | Target |
|---|---|
| Launched | 22 January 2017 |
| Launch range | More than 100 items |
| Launch prices | $5.99 to $24.99 |
| Website | target.com |
What is art class?
art class is an exclusive kids' apparel and accessories brand from Target, the US retailer headquartered in Minneapolis. It is aimed at boys and girls who want to express their own style.
History
The brand launched on 22 January 2017 in all Target stores and on Target.com. For its debut, Target worked with ten young creators aged 7 to 14, known as The Class of 2017. They reviewed early designs at Target's headquarters and each designed two pieces for the launch collection. Target later extended the brand into toddler sizes.
Products and positioning
The launch range comprised more than 100 items, including:
- Graphic T-shirts
- Knit joggers and cut-off shorts
- Gauze dresses and accessories
Launch prices ran from $5.99 to $24.99, placing the brand in the value segment. Target planned limited-edition capsules and new products every four to eight weeks.
Distribution
art class is sold only through Target stores and Target's website.
Why it matters
art class is part of Target's strategy of building owned brands across categories. Involving children in the design process gave the label a distinctive story in a crowded kids' market.
Frequently asked questions
Is art class a Target brand?
Yes. art class is an exclusive children's clothing brand owned by Target, launched in 2017.
What does art class sell?
It sells kids' apparel and accessories such as graphic tees, joggers, shorts and dresses.