Little Co. by Lauren Conrad
Kohl's · United States
Little Co. by Lauren Conrad is a childrenswear line designed by Lauren Conrad and sold exclusively at Kohl's in the United States. Launched in 2020, it offers baby and toddler clothing made from organic cotton at prices under 20 dollars.
| Launched | May 2020 |
|---|---|
| Designer | Lauren Conrad |
| Retailer | Kohl's (exclusive) |
| Material | Organic cotton |
| Website | kohls.com |
What is Little Co. by Lauren Conrad?
Little Co. by Lauren Conrad is an exclusive Kohl's brand for young children. It was designed by Lauren Conrad, who also designs LC Lauren Conrad, Kohl's women's brand launched in 2009.
History
Kohl's introduced Little Co. in May 2020, with shopping opening online. Conrad said she wanted to gain enough experience shopping for children's clothes as a parent before designing a line of her own.
Products and positioning
The launch collection covered babies from 0 to 24 months and toddlers from 2T to 5T, with playful patterns designed to be mixed and matched. Key points of the offer include:
- 100 per cent organic cotton fabrics
- Prices from 14 to 20 dollars at launch
- Everyday pieces such as tees, sweaters, sweatshirts and shortalls
The line has since extended to older children, including dresses for girls aged 4 to 12.
Distribution
Little Co. is available only through Kohl's, including Kohls.com.
Why it matters
The line shows how department store retailers extend successful designer partnerships into adjacent categories such as childrenswear.
Frequently asked questions
Where can you buy Little Co. by Lauren Conrad?
Little Co. by Lauren Conrad is sold exclusively at Kohl's, including on Kohls.com.
What is Little Co. by Lauren Conrad?
It is a children's clothing line designed by Lauren Conrad, launched at Kohl's in 2020. It uses organic cotton and was priced under 20 dollars at launch.