29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Alfred Dunner

United States

Alfred Dunner is an American women's apparel brand known for coordinated sportswear in misses, petite and plus sizes. The family-owned company sells through department stores and its own online shop.

Facts
CountryUnited States
OwnershipFamily-owned
SizesMisses, petite and plus
Trademark filed1994
Websitealfreddunner.com
Segment
Value
Categories
WomenswearAccessories
Sales channels
Department storesE-commerce

What is Alfred Dunner?

Alfred Dunner is an American womenswear brand run by a family-owned and operated company, Alfred Dunner Inc. It positions itself on women's style at every age, with an emphasis on garment quality, construction and designs intended to last.

Products and positioning

The brand specialises in coordinated sportswear: tops and blouses, tees, sweaters, trousers, jeans, shorts and capris, skirts, and jackets and vests. Ranges are organised into themed collections such as Dinner Theater, Regent Street, Tuscany, Good to Go and Vail, alongside a loungewear line.

  • Misses sizes
  • Petite sizes
  • Plus sizes

Trademark filings for the ALFRED DUNNER name date back to 1994 and cover ladies' apparel including skirts, blouses, sweaters, jackets, blazers, slacks and vests, while further marks cover a jewellery collection and lines such as Sunset Rd.

Distribution

Alfred Dunner collections are sold through US department stores such as Kohl's and directly through the brand's own e-commerce site.

Why it matters

Alfred Dunner serves an often overlooked segment of the women's market: mature customers looking for coordinated, size-inclusive sportswear at accessible prices, a category built on loyalty and consistent fit.

Frequently asked questions

What does Alfred Dunner sell?

Alfred Dunner sells women's coordinated sportswear, including tops, sweaters, trousers, skirts and jackets in misses, petite and plus sizes.

Where can you buy Alfred Dunner?

Alfred Dunner is sold through US department stores such as Kohl's and on its own website.

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