a.n.a
JCPenney · United States
a.n.a is a women's casual apparel brand owned by the American department store JCPenney, launched in 2006. It has been repositioned as a size-inclusive women's denim lifestyle brand, sold in JCPenney stores and online.
| Owner | JCPenney |
|---|---|
| Launched | 2006 |
| Design base | Plano, Texas |
| Key line | Honestly Good Jeans, 15 fits and 80 washes |
| Website | jcpenney.com |
What is a.n.a?
a.n.a is a private label of the American department store chain JCPenney. Launched in 2006, it offers casual apparel and accessories for women and is one of the retailer's best-known in-house brands.
Products and positioning
JCPenney has refocused a.n.a as a women's denim lifestyle brand. The refresh was based on customer research and centres on the Honestly Good Jeans line, which comes in 15 fits and 80 washes. Key features include:
- Size-inclusive denim in missy, petite, plus and tall ranges
- Collections organised around five lifestyles: move, chill, all day, on point and shine
- Casual tops and accessories designed to pair with the denim
The products are created by JCPenney's in-house product and design teams in Plano, Texas, using real-time customer feedback.
Distribution
a.n.a is sold exclusively through JCPenney, in its stores and on its website.
Why it matters
The a.n.a refresh is part of JCPenney's wider effort to strengthen its private brands. It illustrates how department stores use owned labels, with data-driven design, to differentiate their offer and protect margins.
Frequently asked questions
Which store sells a.n.a?
a.n.a is a private label of JCPenney and is sold in JCPenney stores and on its website.
What does a.n.a sell?
a.n.a sells women's casual apparel and accessories, with a focus on size-inclusive denim such as Honestly Good Jeans.