Les enphants
Les enphants is a Taiwanese childrenswear and baby products brand established in 1971, described as Taiwan's largest retailer of children's wear and accessories. It makes clothing, sleepwear, bedding and baby goods for children up to about eight years old.
| Founded | 1971 |
|---|---|
| Origin | Taiwan |
| Focus | Baby and childrenswear, ages 0 to 8 |
| Markets | Taiwan, mainland China |
| Website | phland.com.cn |
What is Les enphants?
Les enphants is a children's wear and baby products brand that originated in Taiwan. Its name comes from the French word for children, and it has been described as Taiwan's largest retailer of children's wear and accessories.
History
The brand was established in 1971. It later expanded into mainland China, where it operates through a Shanghai-based company, and it continues to grow across both Taiwan and the mainland.
Products and positioning
Les enphants targets younger, quality-focused parents and aims to be a go-to source for high-quality products for babies and young children. The range for ages 0 to 8 includes:
- Children's underwear, outerwear, sleepwear and home wear
- Bedding and cotton products
- Maternity and baby goods
- Accessories
Distribution
Alongside its stores, the company opened an experience centre where young parents can learn about infant care and try products, followed by its first experience-driven concept store in Taipei. In mainland China it also sells through flagship stores on JD.com.
Why it matters
Les enphants shows how a long-established childrenswear retailer can reposition towards a lifestyle brand for young families, using in-store services and education to connect with a new generation of parents.
Frequently asked questions
Where is Les enphants from?
Les enphants is a childrenswear brand from Taiwan, established in 1971, which also operates in mainland China.
What does Les enphants sell?
It sells children's clothing, sleepwear, bedding, maternity and baby goods, and accessories for children up to about eight years old.