Lilla Rose
Lilla Rose is an American hair accessories company based in La Habra, California, best known for its Flexi hair clips. It sells hair décor and jewellery through a network of independent consultants.
| Headquarters | La Habra, California |
|---|---|
| Founder | John Dorsey and his wife |
| Signature product | Flexi hair clip |
| Model | Direct selling |
| Website | lillarose.biz |
What is Lilla Rose?
Lilla Rose is a hair accessories and jewellery company from the United States, headquartered in La Habra, California. It was founded by John Dorsey and his wife, who have worked in the hair goods business since 1992.
Products and positioning
The company is best known for its Flexi hair clips, and its range also covers hair sticks, o-rings, hairbands and pins, as well as necklaces and earrings. The products are aimed at women looking for decorative hair accessories that hold a style in place.
Distribution
Lilla Rose uses a direct selling model. Independent consultants buy a starter kit and sell to customers at parties and shows, earning discounts and bonuses on sales. Each consultant receives a personalised website and replicated online store, so the business combines personal selling with e-commerce.
Why it matters
Lilla Rose is an example of the direct selling model applied to fashion accessories, relying on a consultant network rather than retail stores or wholesale to reach customers.
Frequently asked questions
What is Lilla Rose?
Lilla Rose is an American company selling hair accessories, notably Flexi hair clips, and jewellery through independent consultants.
Where is Lilla Rose based?
Lilla Rose is based in La Habra, California, in the United States.