Besni
Besni is a Brazilian fashion retail chain headquartered in São Paulo. With more than five decades of history, it operates department and self-service stores and is one of the largest fashion retailers in the São Paulo region.
| Headquarters | São Paulo, Brazil |
|---|---|
| Stores | Around 37 |
| Formats | Department and self-service stores |
| History | More than 50 years |
| Website | besni.com.br |
What is Besni?
Besni is a Brazilian fashion retailer based in São Paulo. It describes itself as one of the largest fashion retail chains in São Paulo and has a history of more than 50 years in the market.
Distribution
The company operates around 37 stores, a mix of department store and self-service formats. Its stores are located in city centre shopping streets and neighbourhood high streets across São Paulo and the surrounding region, including São Bernardo do Campo.
Products and positioning
Besni sells affordable fashion for a mass market audience, operating in the popular segment of Brazilian clothing retail. The business employs between 500 and 1,000 people and is active in both the wholesale and retail sides of the fashion trade.
Why it matters
Besni is an example of the long-established regional department store chains that remain important in Brazilian fashion retail, serving price-conscious shoppers through dense physical store networks in the country's largest metropolitan area.
Frequently asked questions
What is Besni?
Besni is a São Paulo fashion retail chain operating department and self-service stores.
Where is Besni based?
Besni is headquartered in São Paulo, Brazil, where most of its stores are located.