Polo Wear
Polo Wear is a Brazilian casual clothing brand built around polo shirts and everyday basics. It sells menswear, womenswear, childrenswear, underwear and footwear through stores, franchises, resellers and its own online shop.
| Country | Brazil |
|---|---|
| Focus | Polo shirts and casual basics |
| Channels | Stores, franchises, resellers, online |
| Ranges | Men, women, children, underwear, footwear |
| Website | polowear.com.br |
What is Polo Wear?
Polo Wear is a Brazilian fashion brand focused on casual basics, promoted with the slogan O básico mais autêntico do Brasil (the most authentic basics in Brazil). Its store network is present in many towns and cities across the country.
Products and positioning
The brand's range is broad and practical, covering men's, women's and children's clothing as well as underwear and footwear. Typical products include:
- Polo shirts, T-shirts and sweatshirts
- Trousers, jeans, shorts and Bermuda shorts
- Jackets, coats and leggings
- Socks, underwear and themed gift kits
A beauty and personal care section and an outlet area complement the clothing offer.
Distribution
Polo Wear combines its own and franchised stores with a reseller programme and an official online store offering delivery throughout Brazil, including express shipping and instalment payments.
Why it matters
Polo Wear represents the value end of Brazilian casualwear, where wide store coverage, franchising and resellers allow a basics brand to reach smaller cities as well as large urban centres.
Frequently asked questions
What does Polo Wear sell?
Polo Wear sells casual basics such as polo shirts, T-shirts, jeans and sweatshirts for men, women and children, plus underwear and footwear.
Is Polo Wear a franchise?
Yes, Polo Wear operates stores including franchised locations and also runs a reseller programme.