Pernambucanas
Pernambucanas is a Brazilian department store chain founded in 1908 that sells fashion, home textiles and household goods. It operates hundreds of stores across Brazil and is known for offering accessible credit to customers.
| Founded | 1908 |
|---|---|
| Origin | Brazil |
| Stores | Around 485 |
| Coverage | 15 states and the Federal District |
| Website | pernambucanas.com.br |
What is Pernambucanas?
Pernambucanas is one of Brazil's longest-running retailers, officially founded in September 1908. Swedish immigrant Herman Theodor Lundgren is regarded as its posthumous founder, and the business was registered as Arthur Herman Lundgren & Cia.
History
The company has roots in both Pernambuco and São Paulo, where its first store opened on Praça da Sé. It originally specialised in popular textiles such as chintz and printed fabrics, together with bed, table and bath linen.
Products and positioning
Today Pernambucanas sells fashion clothing, home products and computing items in a value-oriented format. Its longevity is linked to products and financial services designed to suit customers' budgets, and it is credited with pioneering instalment purchasing in Brazilian retail.
Distribution
The chain operates around 485 stores in 15 Brazilian states and the Federal District, alongside its online shop.
Why it matters
Pernambucanas is a reference point for mass-market fashion retail in Brazil, combining apparel and home textiles with consumer credit for a broad customer base.
Frequently asked questions
When was Pernambucanas founded?
Pernambucanas was officially founded in September 1908.
What does Pernambucanas sell?
Pernambucanas sells clothing, home textiles, household goods and computing items, along with financial services.