Maggie Sottero
Maggie Sottero Designs · United States
Maggie Sottero is a family-owned bridal fashion house founded in 1997, with design studios in Salt Lake City and Sydney. It designs wedding gowns under the Maggie Sottero, Sottero and Midgley and Rebecca Ingram labels.
| Founded | 1997 |
|---|---|
| Co-founder | Lesley Margaret "Maggie" Webster |
| CEO | Kelly Midgley |
| Design studios | Salt Lake City and Sydney |
| Labels | Maggie Sottero, Sottero and Midgley, Rebecca Ingram |
| Website | maggiesottero.com |
What is Maggie Sottero?
Maggie Sottero is a bridal fashion house that designs wedding gowns across three labels: Maggie Sottero, Sottero and Midgley and Rebecca Ingram. Founded in 1997, the family-owned and women-led company has design studios in Salt Lake City, Utah, and Sydney, Australia.
History
The business started as a small boutique in Sydney. Co-founder and designer Lesley Margaret "Maggie" Webster adopted the Maggie Sottero name when the core brand launched, and her daughter Kelly Midgley now leads the company as CEO. The couture line Sottero and Midgley followed in 2006, and the more accessible Rebecca Ingram label in 2016.
Products and positioning
The company focuses on fit, construction and styling.
- Maggie Sottero, the core bridal collection
- Sottero and Midgley, the couture line
- Rebecca Ingram, the most affordable label
- Curve, a plus-size line launched in 2017, with sizing from US 0 to 28
Its Personalize It! programme, introduced in 2020, lets brides customise gowns, and in 2024 the company began a textile recycling programme with SuperCircle.
Distribution
Gowns are sold through authorised bridal boutiques, with hundreds of salons stocking the labels worldwide.
Why it matters
Maggie Sottero is an example of a multi-label wholesale model in bridal, using distinct price tiers to reach a broad range of brides through independent salons.
Frequently asked questions
Where is Maggie Sottero from?
Maggie Sottero began as a small boutique in Sydney and today has design studios in Salt Lake City, Utah, and Sydney, Australia.
Where can you buy Maggie Sottero dresses?
Maggie Sottero gowns are sold through authorised bridal boutiques worldwide.