Sottero and Midgley
Maggie Sottero Designs · United States
Sottero and Midgley is an American bridal label within Maggie Sottero Designs, created for what the company calls the ultra-chic bride. It designs wedding gowns sold through bridal boutiques worldwide.
| Parent | Maggie Sottero Designs |
|---|---|
| Founder | Kelly Midgley |
| Category | Bridal gowns |
| Distribution | Bridal boutiques worldwide |
| Website | maggiesottero.com |
What is Sottero and Midgley?
Sottero and Midgley is a wedding dress label belonging to Maggie Sottero Designs, a family-run bridal company. It sits alongside the company's flagship Maggie Sottero line and the Rebecca Ingram collection, completing a trio of labels aimed at different brides.
History
Maggie Sottero Designs was founded in 1997 by Wayne and Lesley Webster together with Lesley's mother, Dorothy Steiner. Sottero and Midgley was later founded by Kelly Midgley, Lesley's daughter, who also serves as Creative Director for the business. The label therefore represents a new generation of the founding family.
Products and positioning
The company describes Sottero and Midgley as a label "born for the ultra-chic bride". Where the core Maggie Sottero line is presented as gorgeous yet classic, Sottero and Midgley takes a more fashion-led approach to bridal design, offering gowns for brides looking for a contemporary statement on the wedding day.
Distribution
Like its sister labels, Sottero and Midgley is sold through partner bridal boutiques around the world rather than through the brand's own shops. Brides typically discover and try on the gowns at authorised stockists.
Why it matters
The label shows how a family bridal business can segment its offer by style and customer, using separate brands to reach different tastes while sharing one design and wholesale organisation.
Frequently asked questions
Who founded Sottero and Midgley?
Sottero and Midgley was founded by Kelly Midgley, daughter of Maggie Sottero co-founder Lesley Webster. She is also Creative Director of the company.
Is Sottero and Midgley part of Maggie Sottero?
Yes. It is one of three labels under Maggie Sottero Designs, alongside Maggie Sottero and Rebecca Ingram.