14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

No Name

France

No Name is a French sneaker brand known for its platform sneakers, which became a staple in France in the 1990s. It sells women's and men's sneakers online, through department stores and international stockists.

Facts
OriginFrance
SignaturePlatform sneakers
CollaborationCarven Plato sneaker, 2014
StockistsGaleries Lafayette and others
Websiteno-name.fr
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerceDepartment stores

What is No Name?

No Name is a French footwear brand best known for its platform sneakers, a style that became a fixture of French street style in the 1990s. The brand has since broadened its offer, adding men's sneakers alongside its women's collections.

Products and positioning

No Name designs casual sneakers with a fashion slant, mixing its signature chunky platform soles with more classic shapes. In 2014 it partnered with Paris house Carven on the Plato sneaker, a limited edition of 600 pairs with a wedge heel and blue flower motif, sold at concept store The Broken Arm and Carven stores.

  • Platform sneakers for women
  • Men's sneakers
  • Designer collaborations

Distribution

No Name sells through its own website, through department stores such as Galeries Lafayette and through wholesale partners. In 2020 the brand accelerated its international expansion with a touring exhibition that visited Paris, Tokyo and New York's Lower East Side.

Why it matters

No Name is one of the few French sneaker brands with roots in the 1990s that remain commercially relevant, benefiting from the return of chunky soles and nostalgia driven trends. Its collaborations and art led events show how a heritage casual brand can refresh its image for a new generation.

Frequently asked questions

Where is No Name from?

No Name is a French sneaker brand.

What is No Name known for?

No Name is known for its platform sneakers, which were a staple in France in the 1990s.

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