Octave

Octave is a Ludhiana-based Indian apparel brand selling casual menswear, womenswear and kidswear at accessible prices. It operates a large network of exclusive and multi-brand outlets, with a particular focus on smaller Indian cities.

What is Octave?

Octave is a clothing brand from Ludhiana in Punjab, operated by Octave Clothing Private Limited. It sells casual clothing for the whole family at accessible prices.

History

The company traces its origins to Ludhiana's knitwear industry and identified demand for knitted garments as early as 1991. It has since moved from manufacturing into branded retail, with a production facility in Ludhiana.

Products and positioning

Octave's range covers:

• Men: T-shirts, polo shirts, shirts, kurtas, sweatshirts, sweaters, jackets and jogging suits
• Women: tops, jeans, co-ord sets, kurtas, dresses and winterwear
• Kids: casual and winter clothing
• Accessories: belts, caps and scarves

Distribution

In 2019 the brand reported around 160 exclusive outlets and more than 600 multi-brand outlets across India, including department stores such as Shoppers Stop, and planned further stores in Tier 2 and Tier 3 cities. It has also had a presence in Dubai, New Zealand and Kenya through company-owned and franchise stores, and sells online at the same prices as in store.

Why it matters

Octave is an example of Ludhiana manufacturers turning into consumer brands, using their knitwear expertise to serve value-conscious shoppers in India's fast-growing smaller cities.

Frequently asked questions

Where is Octave clothing from?

Octave is an Indian clothing brand based in Ludhiana, Punjab.

What does Octave sell?

Octave sells casual menswear, womenswear and kidswear, including T-shirts, sweatshirts, sweaters and jackets, plus accessories.

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