On Aura Tout Vu
On Aura Tout Vu is a Parisian couture house founded in 1995 by Livia Stoianova, Yassen Samouilov and André de Sá Pessoa. It creates haute couture with a theatrical, experimental style.
| Founded | 1995 |
|---|---|
| Founders | Livia Stoianova, Yassen Samouilov, André de Sá Pessoa |
| Address | 23 Rue de Montpensier, Paris |
| Couture debut | January 2003 |
| Website | onauratoutvu.com |
What is On Aura Tout Vu?
On Aura Tout Vu is a Paris couture house whose name translates roughly as "you will have seen everything". It is based at 23 Rue de Montpensier beside the Palais Royal in the 1st arrondissement.
History
The house was founded in Paris in 1995 by three friends, Livia Stoianova, Yassen Samouilov and André de Sá Pessoa, initially under the name ASP. It took the name On Aura Tout Vu in 1998 and made its debut on the Paris haute couture schedule in January 2003, going on to present couture collections in subsequent seasons.
Products and positioning
The designers are known for theatrical, experimental pieces. Notable creations have included asymmetric jackets with reflective panels, a sequin-embroidered silk mini-skirt and a silk taffeta wedding dress, and their work has entered museum collections.
- Haute couture collections
- Experimental materials and finishes
- Boutique at the Palais Royal, Paris
Why it matters
On Aura Tout Vu is one of the independent houses that brought a younger, avant-garde energy to Paris haute couture in the 2000s.
Frequently asked questions
Who founded On Aura Tout Vu?
On Aura Tout Vu was founded in Paris in 1995 by Livia Stoianova, Yassen Samouilov and André de Sá Pessoa.
What does On Aura Tout Vu mean?
The French name means roughly "you will have seen everything".