OOFOS
OOFOS is an American recovery footwear brand founded in 2011 and based in Braintree, Massachusetts. It makes sandals, shoes, clogs and slippers using its proprietary OOfoam, designed to reduce stress on the joints.
| Founded | 2011 |
|---|---|
| Headquarters | Braintree, Massachusetts, United States |
| Technology | OOfoam |
| Category | Recovery footwear |
| Website | oofos.com |
What is OOFOS?
OOFOS is a footwear company from Braintree, Massachusetts, founded in 2011 by footwear industry veterans Lou Panaccione, Paul Brown, Juan Diaz and Steve Liggett. Panaccione serves as chief executive. The brand pioneered the category of recovery footwear.
Products and positioning
All products use OOfoam, the company's proprietary foam designed to absorb impact and reduce stress on joints, helping wearers feel better after exercise. The range includes:
- Recovery sandals and slides
- Shoes and clogs
- Slippers
Distribution
OOFOS started by selling direct to consumers through Amazon and via wholesale. It grew from specialty running shops into national retailers such as REI, DSW and Nordstrom and by 2023 was sold in 32 countries. In June 2025 it began opening its own retail stores in the United States. The company is privately held, and its investors have included athletes such as Dawn Staley, Derek Carr and Alex Smith.
Why it matters
OOFOS turned recovery into a distinct footwear category, showing how a single material technology and a clear functional benefit can build a global brand from the running specialty channel.
Frequently asked questions
Where is OOFOS from?
OOFOS is an American company headquartered in Braintree, Massachusetts.
What does OOFOS sell?
OOFOS sells recovery sandals, shoes, clogs and slippers made with its OOfoam technology.