Outryt
Outryt is an Indian womenswear brand that calls itself the brand of bold, aimed at urban women. It sells trend-led tops, dresses, jeans and trousers online, including through the AJIO platform.
| Origin | India |
|---|---|
| Target customer | Urban women |
| Key categories | Tops, dresses, jeans, trousers |
| Channel | AJIO |
What is Outryt?
Outryt is an Indian fashion label for urban women that describes itself as the quintessential brand of bold and a straight-talking brand of sassiness. Its message is that every woman should be free to live and express herself in her own way.
Products and positioning
The range is built around everyday trend pieces that can be combined into a capsule wardrobe, covering smart casual, party and everyday essentials. Collections draw on animal and graphic prints, satin, checks and stripes and seasonal colours, with details such as drop shoulders, tiered and flared skirts and embellishment.
- Tops and shirts
- Dresses and skirts
- Jeans, denim and fashion trousers
- Femme Boho collections
Distribution
Outryt is sold online, notably through AJIO, the Indian fashion e-commerce platform, where the brand presents its full range of tops, dresses and bottoms.
Why it matters
Outryt reflects the growth of value-priced, trend-led womenswear labels in India that are built for online discovery and target young urban shoppers.
Frequently asked questions
What does Outryt sell?
Outryt sells trend-led womenswear including tops, dresses, skirts, jeans and trousers.
Where can I buy Outryt?
Outryt is sold online through the Indian fashion platform AJIO.