p denim
p denim is a British children's denim label founded in 2017 by Kaye Stanton. It makes jeans, jackets and dungarees for children aged 1 to 10 from organic cotton and repurposed materials.
| Founded | 2017 |
|---|---|
| Founder | Kaye Stanton |
| Country | United Kingdom |
| Sizes | 1 to 10 years |
| Website | pdenim.co.uk |
What is p denim?
p denim is a UK based kidswear label dedicated to denim. Founder Kaye Stanton started the brand in 2017 after struggling to find good quality denim for her own children, and the label is built on a simple idea: children are the people who really put jeans to the test.
Products and positioning
The collection covers classic denim pieces in sizes for children aged 1 to 10 years, including:
- Jackets with patch pockets and popper fastenings
- Dungarees
- Jeans
The label works with organic cotton and repurposed materials. Its denim is midweight and non stretch, with details such as gunmetal tone hardware and branded tabs, and some pieces are made in the UK. The positioning is premium, with a focus on durable, well made garments rather than seasonal trends.
Distribution
Alongside its own channels, p denim has been stocked by the London department store Selfridges, which carries its organic cotton jackets and dungarees.
Why it matters
Childrenswear is usually dominated by fast replacement cycles. p denim represents a small but visible group of founder led labels applying the quality and material standards of adult premium denim to garments for children.
Frequently asked questions
Who founded p denim?
p denim was founded in 2017 by Kaye Stanton, who could not find good quality denim for her own children.
What does p denim sell?
p denim makes denim jackets, jeans and dungarees for children aged 1 to 10, using organic cotton and repurposed materials.