Rocket Dog
Rocket Dog is an American women's footwear brand founded in Southern California in 1997. It started with casual beach styles and is known for platform sandals and relaxed everyday shoes.
| Founded | 1997, Southern California |
|---|---|
| Headquarters | Hayward, California |
| Category | Women's footwear |
| Signature | Platform sandals |
| Website | rocketdog.com |
What is Rocket Dog?
Rocket Dog is a footwear brand founded in Southern California in 1997 and now headquartered in Hayward, California. The company was started by two founders, and its name was inspired by one of their dogs.
Products and positioning
The brand began with beach and casual footwear and has since developed a full range of women's shoe styles. It is particularly associated with platform sandals, and its collections keep a relaxed, playful Californian character aimed at everyday wear rather than formal occasions.
Distribution
Rocket Dog is sold in the United States, Europe and Israel. Its UK business expanded in 2012 from a base of around 120 retail accounts, and the brand operates separate online stores for the US and UK markets alongside wholesale partners.
Why it matters
Rocket Dog illustrates how a casual Californian footwear label can build an international wholesale presence around a recognisable signature product, in this case the platform sandal, while staying focused on a single category.
Frequently asked questions
Where is Rocket Dog from?
Rocket Dog was founded in Southern California in 1997 and is headquartered in Hayward, California.
What is Rocket Dog known for?
Rocket Dog is known for casual women's shoes, especially platform sandals.