Said Mahrouf
Said Mahrouf is a Moroccan designer who runs a luxury ready-to-wear atelier in Casablanca. Trained at the Gerrit Rietveld Academy in Amsterdam, he is known for feminine, avant-garde womenswear.
| Base | Casablanca, Morocco |
|---|---|
| Training | Gerrit Rietveld Academy, Amsterdam |
| Offer | Luxury womenswear ready-to-wear |
| Role | Artistic director of Caftan 2011 |
| Website | saidmahrouf.nl |
What is Said Mahrouf?
Said Mahrouf is a fashion designer from Morocco whose atelier in Casablanca designs and sells luxury ready-to-wear. He moved to the Netherlands as a child, studied fashion design at the Gerrit Rietveld Academy in Amsterdam, and returned to Casablanca permanently in 2010.
History
His early work explored how the moving body interacts with space, which led to costumes for site-specific performances. This work has been shown at the New Museum and Cooper Hewitt in New York, the Centraal Museum in Utrecht and Carriage Works in Sydney. In 2011 he was artistic director of the 15th edition of Caftan, Morocco's main traditional fashion event.
Products and positioning
Mahrouf's collections centre on femininity and elegance, with soft, sensual lines. In a market often associated with traditional dress, his designs are regarded as avant-garde. He has presented ready-to-wear at Casablanca Fashion Week and at Amsterdam Fashion Week.
Why it matters
Mahrouf represents a generation of diaspora-trained designers bringing European art school thinking back to North Africa, contributing to a contemporary Moroccan fashion scene alongside the country's caftan tradition.
Frequently asked questions
Where is Said Mahrouf based?
Said Mahrouf runs his atelier in Casablanca, Morocco, after many years in the Netherlands.
What does Said Mahrouf design?
He designs luxury womenswear ready-to-wear with an avant-garde, feminine aesthetic.