29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Noureddine Amir

Morocco

Noureddine Amir is a Marrakech-based Moroccan couturier known for sculptural, artisanal dresses. In 2018 he became the first Moroccan designer invited by the Chambre Syndicale de la Haute Couture to show at Paris Haute Couture Week.

Facts
BaseMarrakech, Morocco
TrainingEsmod
Paris Haute Couture debutAutumn 2018
Exhibited atYves Saint Laurent Museum Marrakech
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Noureddine Amir?

Noureddine Amir is a Moroccan designer who works from Marrakech and creates sculptural garments that sit between fashion and art. His pieces are exhibited as much in museums as on runways.

History

Amir trained at the Esmod fashion school. His work gained international recognition when the Chambre Syndicale de la Haute Couture selected him to present his autumn 2018 collection in Paris, his first participation in the official couture calendar and a first for a Moroccan designer.

Products and positioning

Amir's output centres on one-of-a-kind sculptural dresses and couture pieces. His creations have been exhibited at the MoMu fashion museum in Antwerp, the Fondation Pierre Bergé Yves Saint Laurent in Paris and the Yves Saint Laurent Museum in Marrakech.

  • Sculptural couture dresses
  • Museum exhibitions
  • Paris Haute Couture Week presentations

Why it matters

Noureddine Amir has raised the profile of Moroccan design within the international couture system and shows how North African craft and studio practice can reach the highest tier of fashion.

Frequently asked questions

Where is Noureddine Amir from?

Noureddine Amir is a Moroccan designer based in Marrakech.

Has Noureddine Amir shown at Paris Haute Couture Week?

Yes, the Chambre Syndicale de la Haute Couture selected him to present his autumn 2018 collection in Paris.

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