14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Sitrène

United Kingdom

Sitrène is a women's footwear label launched in London by Romanian-born founder Irina Curutz. It makes sculptural mules and sandals crafted in Tuscany, Italy, in limited quantities.

Facts
FounderIrina Curutz
Launched inLondon
Made inTuscany, Italy
Key stylesMules and sandals
Websitesitrene.com
Segment
Luxury
Categories
Footwear
Sales channels
E-commerce

What is Sitrène?

Sitrène is a footwear brand founded by Irina Curutz, a Romanian-born entrepreneur who launched the label in London and has since relocated to Dubai. The brand focuses on understated, design-led shoes for women.

Products and positioning

Sitrène is built around a distinctive sculptural silhouette, applied mainly to:

  • Mules
  • Sandals
  • Heeled styles developed around a signature heel shape

The shoes are produced in Italy. Curutz works with a heel master and a modellista in Tuscany, and the silhouette was refined in wood during the prototyping stage. Rather than following the seasonal calendar, the brand produces timeless styles in limited quantities, an approach intended to avoid overproduction.

Distribution

Sitrène sells its collections through its own website, sitrene.com, which presents the full range of mules and sandals directly to customers.

Why it matters

Sitrène belongs to a growing group of independent luxury footwear labels that pair Italian artisanal manufacturing with small-batch production, competing on craftsmanship and design identity rather than volume.

Frequently asked questions

Who founded Sitrène?

Sitrène was founded by Irina Curutz, a Romanian-born businesswoman who launched the brand in London.

Where are Sitrène shoes made?

Sitrène shoes are made in Tuscany, Italy, with local artisans including a heel master and a modellista.

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