Sole Bliss
Sole Bliss is a British footwear brand founded by shoe designer Lisa Kay that makes stylish shoes designed for women with bunions and foot pain. Its heels, flats, trainers and boots are handcrafted in Italy and Spain and sold online.
| Founder | Lisa Kay |
|---|---|
| First launch | 2017 |
| Made in | Italy and Spain |
| Award | King's Award for Enterprise |
| Website | solebliss.com |
What is Sole Bliss?
Sole Bliss is a UK comfort fashion footwear brand created by Lisa Kay, who has designed shoes for more than 30 years. She started the brand after developing a bunion herself and seeing how many women struggled with foot pain.
History
After five years of research and development, the first Sole Bliss heels for bunions launched in 2017. The shoes were developed with European artisans and British podiatrists, and the brand has since received the King's Award for Enterprise for international trade.
Products and positioning
The range covers heels, flats, trainers, sandals, boots and loafers, together with matching bags. Its Miracle Comfort Technology combines:
- A Bunion Bed stretch panel
- Triple-layered memory foam cushioning
- A deep, wide toe box
- Anti-pronating arch support
Shoes are handcrafted in Italy and Spain from leather.
Distribution
Sole Bliss sells direct to consumers through UK and US websites and ships worldwide.
Why it matters
Sole Bliss shows how a clearly defined customer problem can support a direct-to-consumer footwear brand that competes on design as well as comfort.
Frequently asked questions
Who founded Sole Bliss?
Sole Bliss was founded by British shoe designer Lisa Kay, who launched the first heels for bunions in 2017.
What makes Sole Bliss shoes good for bunions?
They use a stretch panel over the bunion area, memory foam cushioning, a wide toe box and arch support.