Sprandi
CCC · Poland
Sprandi is a Polish footwear brand owned by Grupa CCC. It focuses on sneakers and sporty footwear sold in CCC stores and online.
| Owner | Grupa CCC |
|---|---|
| Origin | Poland |
| Focus | Sneakers and sports footwear |
| Marketplace | Official store on Allegro since 2021 |
| Website | sprandi.com |
What is Sprandi?
Sprandi is a private label belonging to Grupa CCC, the Polish footwear retail group. It is one of the house brands CCC uses to cover the sports and casual segment of its assortment.
Products and positioning
Sprandi centres on sneakers and sports-inspired footwear at accessible prices. The brand features in CCC's seasonal campaigns, including back-to-school ranges built around Sprandi sneakers for children and teenagers, and in the group's sports-themed collections.
- Sneakers
- Sports-inspired casual shoes
- Seasonal back-to-school ranges
Distribution
Sprandi is sold through the CCC store network and the group's online channels. In August 2021 it became the first CCC brand to open an official store in the brand zone of Allegro, Poland's largest online marketplace, extending the group's own labels beyond its proprietary platforms.
Why it matters
Sprandi shows how a large footwear retailer uses private labels to compete in the sneaker category and tests new channels, such as marketplace brand stores, with its own brands first.
Frequently asked questions
Who owns Sprandi?
Sprandi is an own brand of Grupa CCC, the Polish footwear retail group.
Where can I buy Sprandi shoes?
Sprandi shoes are sold in CCC stores, through CCC's online channels and in an official store on Allegro.