Tuchinda
Tuchinda is a luxury childrenswear label designed in New York by Tina Tuchinda. It makes dresses, skirts and separates for children, known for embroidery and classic shapes.
| Designer | Tina Tuchinda |
|---|---|
| Base | New York City |
| Focus | Luxury childrenswear |
| Giving | Share of profits to children's organisations |
| Website | tuchindadesign.com |
What is Tuchinda?
Tuchinda is a luxury childrenswear label based in New York City. It is led by its designer Tina Tuchinda, who runs the company together with her husband, Jay.
Products and positioning
The label designs clothing for girls and boys, with particular attention to girls' dresses and separates. Its pieces are recognisable for embroidery, A-line silhouettes and a polished, traditional look aimed at special occasions as well as everyday wear. Collections are released seasonally.
- Embroidered dresses
- A-line skirts
- Separates for girls and boys
Purpose
Tuchinda donates a percentage of its profits to children's organisations, and the designer has spoken of the aim of making the business more sustainable as it grows.
Distribution
Besides its own website, the label is stocked by specialist children's boutiques, including retailers that feature it in styling guides for young girls.
Why it matters
Tuchinda represents the small designer segment of American childrenswear, where a single designer's handwriting and craft details, rather than licensing or volume, define the brand.
Frequently asked questions
Who designs Tuchinda?
Tuchinda is designed by Tina Tuchinda, who runs the company with her husband, Jay.
Where is Tuchinda from?
Tuchinda is a childrenswear label designed in New York City.