VAVA
VAVA is an eyewear brand that designs sunglasses and optical frames, organised into White Label, Black Label, Green Label and Red Label collections. It is sold through its own website and independent opticians.
| Category | Sunglasses and optical frames |
|---|---|
| Collections | White, Black, Green and Red Label |
| Sports line | Red Label |
| Sold through | Own website, independent opticians |
| Website | vavaeyewear.com |
What is VAVA?
VAVA is a designer eyewear brand that offers sunglasses and optical frames. Its collections are organised by label, each with its own design direction, and are complemented by collaborations with other creatives.
Products and positioning
- White Label, Black Label and Green Label collections of sun and optical frames
- Red Label, a line of modular sports eyewear
- Collaboration pieces
The Red Label line is designed for sport. Its frames can be adjusted to the wearer's head shape and offer optional windshields, a head-hugging hinge and removable nose pads. Independent opticians describe the brand as working with acetate and lightweight metals, with handcrafted production in Italy, and credit Pedro Passos da Silva as its founding designer.
Distribution
VAVA sells through its official website and through independent optical retailers such as GEM Opticians and H. Lorenzo.
Why it matters
VAVA shows how a compact eyewear label can combine fashion-led frames with a technical sports line, reaching customers through specialist opticians rather than mass retail.
Frequently asked questions
What does VAVA sell?
VAVA sells designer sunglasses and optical frames, including a modular sports line called Red Label.
Where can I buy VAVA eyewear?
VAVA eyewear is sold on the brand's website and through independent opticians.