Vishudh
Vishudh is an Indian womenswear brand focused on everyday ethnic and fusion clothing. It sells embroidered and printed kurtas, kurta sets and dresses through its own website and online fashion marketplaces.
| Country | India |
|---|---|
| Category | Women's ethnic wear |
| Key products | Kurtas, kurta sets, dresses |
| Channels | Own website, Nykaa Fashion |
| Website | vishudh.com |
What is Vishudh?
Vishudh is a womenswear brand from India specialising in ethnic and fusion clothing for daily wear. Its range centres on the kurta, the staple tunic of Indian women's wardrobes, offered in a wide choice of cuts, prints and embellishments.
Products and positioning
The brand's assortment includes embroidered kurtas, printed A-line and straight kurtas, mandarin neck styles in viscose rayon, and coordinated sets such as a printed kurti paired with tulip pants. It also offers western-influenced pieces including embroidered midi dresses.
- Embroidered and printed kurtas
- Kurta and pant sets
- A-line, straight and mandarin neck silhouettes
- Embroidered dresses
Distribution
Vishudh sells online through its own website and through Indian fashion marketplaces, including Nykaa Fashion, where its kurtas and sets are listed.
Why it matters
Vishudh is typical of the many Indian ethnic wear labels that have grown through online marketplaces, offering affordable kurtas and sets to a national audience. Brands of this type account for a large share of the volume in Indian women's apparel and show how marketplace distribution has reshaped the category.
Frequently asked questions
What does Vishudh sell?
Vishudh sells women's ethnic and fusion wear, mainly kurtas, kurta and pant sets and dresses.
Where can you buy Vishudh?
Vishudh is sold online through its own website and on marketplaces such as Nykaa Fashion.