14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Xti

Proyecto Denver · Spain

Xti is a Spanish footwear brand headquartered in Yecla, Murcia, and owned by the group Proyecto Denver. It makes affordable, trend-led shoes for women, men and children, sold through multi-brand retailers worldwide and its own Xti Stores.

Facts
HeadquartersYecla, Murcia, Spain
Parent companyProyecto Denver
ReachMore than 5,000 points of sale in 80 countries
Sister brandsRefresh, Bass 3D, Carmela
Websitextishoes.com
Segment
Value
Categories
FootwearBags
Sales channels
WholesaleOwn storesE-commerce

What is Xti?

Xti is a footwear brand from Yecla in the Murcia region of Spain. It belongs to Proyecto Denver, whose director general Ángel Martínez Santa leads the business. Spanish trade press counts Xti among the larger footwear companies in the country.

Products and positioning

Xti offers fashionable shoes at accessible prices, following seasonal trends across sneakers, boots, heels and sandals. The parent group has also built further labels around it:

  • Refresh
  • Bass 3D, a sneaker line
  • Carmela, aimed at an older customer

Distribution

Multi-brand retail is the main channel: Xti is present in more than 5,000 stores in 80 countries, supported by subsidiaries in Italy, France and Germany. Exports account for a large share of the business, mainly within the European Union.

The company also runs its own Xti Stores, with a focus on the outlet format, in Spain and abroad, including Portugal, France, Germany, Saudi Arabia and Morocco.

Why it matters

Xti shows how Spanish footwear companies compete internationally in the value segment through a broad wholesale network rather than through a single home market.

Frequently asked questions

Where is Xti from?

Xti is a Spanish footwear brand headquartered in Yecla, in the Murcia region.

Who owns Xti?

Xti belongs to the Spanish group Proyecto Denver, led by Ángel Martínez Santa.

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