Joanne Crevoiserat
Chief executive of Tapestry since October 2020
Joanne Crevoiserat is the chief executive of Tapestry, the New York based owner of Coach and Kate Spade, a role she has held permanently since October 2020 after serving as chief financial officer and interim chief executive. Under her leadership Coach has become one of the strongest performing brands in accessible luxury.
| Role | Chief executive of Tapestry, Inc. |
|---|---|
| Since | 27 October 2020 |
| Brands | Coach, Kate Spade |
| Previous role | Chief financial officer of Tapestry (from 2019) |
| Earlier career | Abercrombie & Fitch, Kohl's, Walmart, May Department Stores |
Who is Joanne Crevoiserat?
Joanne Crevoiserat is an American retail and finance executive and the chief executive of Tapestry, Inc., whose brands include Coach and Kate Spade. Her board has described her approach as customer centric and data driven.
Career
Crevoiserat holds a bachelor's degree in finance from the University of Connecticut. She held senior finance roles at Walmart and May Department Stores, including chief financial officer of the Filene's, Foley's and Famous-Barr businesses, and later served as an executive vice president in finance and merchandise planning at Kohl's. From 2014 to 2019 she was chief financial officer and later chief operating officer of Abercrombie & Fitch.
She joined Tapestry as chief financial officer in August 2019, became interim chief executive in July 2020 and was confirmed as permanent chief executive on 27 October 2020. Board chair Susan Kropf said at the time that she had "led with a customer-centric, data-driven approach".
Leading Tapestry
Under Crevoiserat, Tapestry has focused on its core brands. A proposed merger with Capri Holdings was abandoned in 2024 after regulatory obstacles, and the group divested the shoe brand Stuart Weitzman. In April 2026 Yahoo Finance reported that Coach had generated 2.14 billion US dollars in revenue in the group's fiscal second quarter, up 25 percent, with particularly strong growth among Gen Z consumers in North America and Greater China. Crevoiserat has said she has no plans to sell Kate Spade and intends to invest in its recovery.
- August 2019: chief financial officer of Tapestry
- July 2020: interim chief executive
- October 2020: chief executive
- 2024: Capri Holdings merger abandoned
- Stuart Weitzman divested
Influence on the fashion business
Coach's resurgence under her leadership has been widely followed as an example of how an established accessories brand can win younger consumers through product, storytelling and emotional connection rather than discounting. Her emphasis on data driven decision making reflects a broader shift in fashion management towards consumer insight and analytics.
Why it matters
Crevoiserat's tenure shows how a finance trained executive can lead a creative business by combining disciplined portfolio management with investment in brand desirability. Tapestry's performance has made it a reference point for the accessible luxury segment at a time when many higher priced luxury brands have faced slowing demand.
Frequently asked questions
Who is the CEO of Tapestry?
Joanne Crevoiserat has been chief executive of Tapestry since October 2020. She joined the company as chief financial officer in 2019 and was interim chief executive from July 2020.
What brands does Joanne Crevoiserat oversee?
As chief executive of Tapestry she oversees Coach and Kate Spade. The group abandoned a planned merger with Capri Holdings in 2024 and sold Stuart Weitzman.