Alexandra Grecco
Alexandra Grecco is a New York bridal label founded in 2014 by designer Alexandra Grecco. It makes made-to-order wedding gowns by hand in the city's Garment District.
| Founded | 2014 |
|---|---|
| Founder | Alexandra Grecco |
| Base | New York |
| Focus | Bridal wear |
| Production | Made to order in the Garment District |
| Website | alexandragrecco.com |
What is Alexandra Grecco?
Alexandra Grecco is a womenswear label based in New York and named after its founder, who studied at the Fashion Institute of Technology before launching the brand in 2014. The label began with ready-to-wear and later shifted its focus to bridal wear, which is now its core business.
Products and positioning
The collections centre on wedding gowns that pair soft colours with luxurious fabrics and rich textures. Silhouettes combine sensuality with craftsmanship and attention to detail. Every piece is made to order and finished by hand by master artisans, one at a time, in New York's Garment District.
The brand frames this model as part of a slow design philosophy: by producing only what is ordered it aims to reduce overproduction, surplus inventory and waste, and it emphasises ethical practices throughout.
Distribution
Alexandra Grecco gowns are offered through a network of bridal retailers and trunk shows, and the brand also takes direct appointments. Its designs circulate on the resale market as well, with named gown styles listed on pre-owned bridal platforms.
Why it matters
The label shows how a small designer business can build a bridal proposition around local, made-to-order production rather than stock, keeping manufacturing in New York while selling through specialist retailers.
Frequently asked questions
Who founded Alexandra Grecco?
The label was founded in 2014 by designer Alexandra Grecco, a graduate of the Fashion Institute of Technology.
Where are Alexandra Grecco dresses made?
Each gown is made to order by hand in New York's Garment District.