Ashua
Lojas Renner · Brazil
Ashua is a Brazilian plus-size womenswear brand created in 2016 by retailer Lojas Renner. It sells fashion for curvy women through its own stores and e-commerce.
| Launched | 2016 |
|---|---|
| Parent | Lojas Renner |
| Country | Brazil |
| Focus | Plus-size womenswear |
| Website | ashua.com.br |
What is Ashua?
Ashua is a plus-size fashion brand created in 2016 by Lojas Renner, one of Brazil's largest fashion retailers. It focuses exclusively on women who wear larger sizes, offering them a dedicated fashion brand rather than an extended size range.
Products and positioning
The brand designs fashion womenswear, with recent launches including tailored trousers designed to adapt to the body. Ashua has worked to update the expression of its value proposition and has launched an affiliate programme for plus-size content creators.
- Plus-size womenswear
- Tailoring designed for fit
- Creator affiliate programme
Distribution
Ashua operates its own physical stores in Brazilian shopping centres, with around 19 stores across nine states including São Paulo, Rio Grande do Sul, Rio de Janeiro and Minas Gerais, alongside its e-commerce channel. The brand has also appeared in Renner's Trama Lab concept.
Why it matters
Ashua is a notable example of a large Latin American retailer building a standalone brand for the plus-size customer.
Frequently asked questions
Who owns Ashua?
Ashua is owned by Lojas Renner, the Brazilian fashion retailer that created it in 2016.
What does Ashua sell?
Ashua sells plus-size womenswear through its own stores and online.