Be Lenka
Be Lenka is a Slovak barefoot footwear brand founded in 2017 by Juraj Fehervari. It makes minimalist barefoot shoes for adults and children as well as ergonomic baby carriers, and ships to customers in more than 70 countries.
| Founded | 2017 |
|---|---|
| Founder | Juraj Fehervari |
| Country | Slovakia |
| Reach | Customers in over 70 countries |
| Website | belenka.com |
What is Be Lenka?
Be Lenka is a barefoot footwear brand from Slovakia. It designs shoes that follow the principles of barefoot walking, with flexible soles and room for the toes, and also sells ergonomic baby carriers.
History
The company was founded in 2017 by Juraj Fehervari, who serves as CEO. Growth was rapid: in 2022 the brand shipped more than 220,000 products to customers in over 70 countries and gained more than 350,000 customers. Fehervari was named EY World Entrepreneur Of The Year 2023 for the Slovak Republic.
Products and positioning
The range covers everyday sneakers, outdoor and trail styles and children's shoes. Models such as Rebound, Trailwalker and Cityscape show the mix of city and outdoor designs. The company has stated plans to expand into sustainable fashion.
- Barefoot sneakers and casual shoes
- Trail and winter footwear
- Kids' barefoot shoes
- Baby carriers
Distribution
Be Lenka sells mainly through its own online shops and is also stocked by footwear retailers such as Queens in Czechia.
Why it matters
Be Lenka is one of the most visible names in the fast-growing barefoot shoe niche and an example of a Central European brand scaling internationally through direct online sales.
Frequently asked questions
Who founded Be Lenka?
Be Lenka was founded in 2017 by Juraj Fehervari, who is also the company's CEO.
What does Be Lenka sell?
Be Lenka sells barefoot shoes for adults and children as well as ergonomic baby carriers.