Bréal
Beaumanoir · France
Bréal is a French women's ready to wear brand, formerly known as Patrice Bréal, owned by Groupe Beaumanoir. It dresses women aged 35 to 50 through a network of more than 350 stores, many run by franchisees.
| Country | France |
|---|---|
| Former name | Patrice Bréal |
| Owner | Groupe Beaumanoir |
| Target | Women aged 35 to 50 |
| Network | More than 355 stores |
| Website | breal.net |
What is Bréal?
Bréal is a French women's fashion brand that was formerly known as Patrice Bréal. It has belonged to the French retail group Beaumanoir for more than a decade, alongside brands such as Cache Cache, Bonobo and Morgan.
Products and positioning
Bréal specialises in prêt-à-porter féminin, women's ready to wear, and targets women aged 35 to 50. Its collections cover everyday wardrobe pieces and accessories at accessible prices.
Distribution
The brand operates a network of more than 355 points of sale worldwide, which has ranked it as the fourth largest women's ready to wear network by number of points of sale. Many stores are run by franchisees, who receive support from brand representatives when opening. Bréal has set out ambitions to reach 500 stores, favouring prime locations with at least seven metres of shop window frontage and 80 to 120 square metres of sales space. Stores range from large cities such as Paris and Rouen to smaller towns such as Nogent-le-Rotrou.
Why it matters
Bréal illustrates how French fashion groups use franchising to reach town centres and smaller markets. Within Beaumanoir it addresses a clearly defined customer, women in their late thirties to fifties, a segment often underserved by youth focused fast fashion chains.
Frequently asked questions
Who owns Bréal?
Bréal belongs to the French retail group Beaumanoir.
Is Bréal the same as Patrice Bréal?
Yes, Bréal was formerly known as Patrice Bréal.