Cache Cache
Groupe Beaumanoir · France
Cache Cache is a French women's ready-to-wear brand created in Saint-Malo in 1985 by Groupe Beaumanoir. It sells affordable, cheerful clothing and accessories through a large network of stores in France and abroad.
| Founded | 1985 |
|---|---|
| Parent group | Groupe Beaumanoir |
| Headquarters | Saint-Malo, France |
| Target | Women |
| Website | cache-cache.fr |
What is Cache Cache?
Cache Cache is a French womenswear chain offering affordable, optimistic fashion. It belongs to Groupe Beaumanoir, the Breton apparel company that also owns Bonobo, Bréal and Morgan and took over La Halle.
History
The brand was created in 1985 in Saint-Malo, where its first store opened in a shopping gallery. Groupe Beaumanoir remains headquartered in Saint-Malo.
Products and positioning
Cache Cache offers several clothing and accessory lines for women, refreshed multiple times a year, with an emphasis on accessible prices and a cheerful, colourful style.
Distribution
The brand has one of the largest store networks in French fashion retail, with several hundred shops in France and many more internationally. It operates both directly managed stores and franchises, and sells online.
- Shopping centre and town centre stores
- Franchised stores in France and abroad
- E-commerce
Why it matters
Cache Cache is a cornerstone of one of France's largest independent fashion groups and has repositioned itself to compete with international fast fashion chains.
Frequently asked questions
Who owns Cache Cache?
Cache Cache is owned by Groupe Beaumanoir, a French apparel group based in Saint-Malo.
When was Cache Cache founded?
Cache Cache was created in 1985 in Saint-Malo, France, where its first store opened.