Morgan

Morgan is a French womenswear brand that Groupe Beaumanoir acquired in 2009. It is part of a family-owned group that had 1,255 points of sale in France and 440 abroad in 2023.

What is Morgan?

Morgan is a French fashion brand for women that belongs to Groupe Beaumanoir. The sources consulted give limited brand-level detail, so this profile describes the group context and leaves the brand's own founding facts out.

Ownership and group history

Groupe Beaumanoir acquired Morgan in 2009. The group, a French family company, was founded by Roland Beaumanoir, with 1981 given as its start date, and created Cache-Cache in 1985. It launched Bonobo in 2006, the Vib's multistore concept in 2016, and bought Sarenza from Monoprix in 2022. In 2020 it took over 366 La Halle stores out of 820. In June 2024 it was authorised to buy the Western European operations of Boardriders brands from Authentic Brands Group.

Business model and distribution

In 2023 the group had 1,255 points of sale in France and 440 abroad, 5,500 employees and 3,210 franchisees. Its logistics subsidiary C-Log runs order preparation across eight warehouses in France, with about half of its volume for other brands, and a service subsidiary called Korben, created in 2008, handles non-textile services and digital support. Production is mainly in China, Southeast Asia, Turkey, Morocco and Tunisia. A separate store count for Morgan was not available.

Why it matters

Morgan is one of several mass-market French labels held in a single family-owned portfolio, which allows shared logistics, services and sourcing across brands. Group revenue passed €1 billion in 2011 and was €790 million at the end of 2020.

Frequently asked questions

Who owns Morgan?

Morgan belongs to Groupe Beaumanoir, a French family company that acquired the brand in 2009.

Where is Morgan from?

Morgan is a French fashion brand. It has been part of Groupe Beaumanoir since 2009.

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