Damart
Damartex · France
Damart is a French thermal clothing brand founded in 1953 by the Despature brothers. It is best known for Thermolactyl underwear and clothing and belongs to the Damartex group.
| Founded | 1953 |
|---|---|
| Founders | The Despature brothers |
| Parent group | Damartex |
| Signature product | Thermolactyl thermal clothing |
| Website | damart.com |
What is Damart?
Damart is a clothing brand that originated in France in 1953 and is the best-known brand of the Damartex group. It was founded by the Despature brothers and built its name on warm, thermal garments.
Products and positioning
The core of the range is thermal clothing made from Thermolactyl fibre. Alongside this, the brand sells fashion items aimed at the senior market, which gives it a clear and narrow target customer compared with general apparel brands.
Distribution
Damart has historically sold through mail order, telephone order and online. In the United Kingdom its physical stores have closed, with the exception of one in Bingley, West Yorkshire, where the UK headquarters is located. The company is also present in the USA, Japan, Australia, Belgium and Switzerland.
Why it matters
Damart is an example of a specialist brand built around one functional fibre and a defined age group, and of a business that moved from catalogue and telephone selling towards online sales while keeping a small physical footprint.
Frequently asked questions
Where is Damart from?
Damart originated in France in 1953 and belongs to the French Damartex group. Its UK headquarters is in Bingley, West Yorkshire.
What does Damart sell?
Damart sells thermal clothing made from Thermolactyl fibre, plus fashion items aimed at the senior market.