Devred
Omnium · France
Devred is a French menswear brand with origins in 1902, owned by the Omnium group. It sells men's suits, shirts and casualwear through a large network of company-run and affiliated stores in France and abroad.
| Origins | 1902 |
|---|---|
| Country | France |
| Owner | Omnium group |
| Focus | Menswear |
| Model | Company-run and affiliated stores |
| Website | devred.com |
What is Devred?
Devred, long known as Devred 1902, is a French menswear brand whose history goes back to 1902 and to a woman entrepreneur at the origin of the business. Today it belongs to the Omnium group.
Products and positioning
Devred dresses men for work and leisure at accessible prices, with a range that runs from tailoring to casualwear. The brand has increased the frequency of new arrivals in store, and its newer concept stores include a workshop where customers can personalise suits.
Distribution
Devred is one of the largest specialist menswear networks in France, combining company-run stores with affiliated stores operated by partners under a franchise-style model. Flagship openings have included a store at Les Quatre Temps shopping centre in La Défense and a company-run store in Lyon. The brand began expanding abroad in 2012, with partnerships covering markets such as Belgium, Luxembourg, Switzerland, Poland, Algeria, the Middle East and Guatemala.
- Company-run stores
- Affiliated partner stores
- International partnerships
Why it matters
Devred is a reference point for mid-market menswear retail in France, showing how a heritage specialist uses affiliation to cover a national territory while testing international growth.
Frequently asked questions
Who owns Devred?
Devred belongs to the French Omnium group.
What does Devred sell?
Devred sells menswear, from suits and shirts to casualwear, through its stores in France and abroad.