29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Coqueta

Grupo Coqueta · Mexico

Coqueta is a Mexican children's footwear brand from the state of Guanajuato, founded in 1965 and part of Grupo Coqueta. It is best known for school shoes for girls and boys from newborn to 12 years old.

Facts
Founded1965
GroupGrupo Coqueta
RegionGuanajuato, Mexico
Age rangeNewborn to 12 years
Core productSchool shoes
Websitecoqueta.com.mx
Segment
Mid-market
Categories
FootwearChildrenswear
Sales channels
WholesaleDepartment storesE-commerce

What is Coqueta?

Coqueta, often called Calzado Coqueta, is a Mexican shoe brand belonging to Grupo Coqueta in Guanajuato, the heart of Mexico's footwear industry. It specialises in shoes for children.

History

The brand was founded in 1965 and has become one of the familiar names in Mexican school footwear.

Products and positioning

Coqueta's core product is the school shoe, designed for children from newborns to 12 years old. Key features include:

  • Leather, patent leather and synthetic uppers
  • Velcro straps and buckles
  • Non-slip soles and soft insoles

The company works with Mexican, Italian and Spanish designers, uses 3D design software before production and holds ISO 9001 quality certification.

Distribution

Coqueta sells through Mexican retailers and department stores including Coppel, Pakar, Sanborns and Jorelitos, as well as online.

Why it matters

Coqueta shows the strength of Guanajuato's footwear cluster in a steady, needs-driven category, where back to school demand and durability matter as much as design.

Frequently asked questions

Where are Coqueta shoes made?

Coqueta is a Mexican brand from the state of Guanajuato and part of Grupo Coqueta.

What does Coqueta sell?

Coqueta sells children's footwear, especially school shoes for girls and boys up to 12 years old.

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