9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Cycleur de Luxe

Belgium

Cycleur de Luxe is a Belgian fashion house founded in 2011 that blends cycling culture with fashion. It is best known for heritage sneakers, alongside apparel for men and women.

Facts
Founded2011
CountryBelgium
StyleVelo-couture
LabelsOriginals, CDLX, Maison C., 727
Websitecycleurdeluxe.com
Segment
Premium
Categories
FootwearMenswearWomenswear
Sales channels
WholesaleE-commerce

What is Cycleur de Luxe?

Cycleur de Luxe is a fashion house from Belgium that describes its approach as velo-couture, a blend of cycling culture and fashion. It presents its footwear and apparel as one coherent story for men and women.

History

The brand was founded in 2011.

Products and positioning

Its heritage sneakers, including the Racing and Retro Crush silhouettes, form the core of the range. Beyond shoes, the brand makes graphic T-shirts, knitwear, tailored knitwear and outerwear. The offer is organised into several labels:

  • Cycleur de Luxe Originals, the main line
  • CDLX, technical, sport-driven footwear and apparel
  • Maison C., elegant, occasion-ready footwear for men and women
  • 727, casual lifestyle sneakers and textiles, including prints and knitwear

Distribution

The brand has exhibited at Pitti Immagine Uomo, the Florence menswear trade fair.

The mix of sport-derived and dressier lines gives the Belgian house a wider reach than a single sneaker collection would, as buyers can choose between technical, elegant and casual lifestyle products within one brand universe.

Why it matters

Cycleur de Luxe shows how a niche cultural theme, cycling heritage, can support a multi-line Belgian footwear and apparel brand that spans sport-inspired and dressier products.

Frequently asked questions

Where is Cycleur de Luxe from?

Cycleur de Luxe is a Belgian fashion house, founded in 2011.

What does Cycleur de Luxe sell?

It sells heritage sneakers, technical and elegant footwear, graphic T-shirts, knitwear and outerwear for men and women.

All brands