Freewaters
Freewaters is a Southern California footwear brand that makes comfortable, eco-conscious sandals, shoes and slippers for travellers. Each pair sold supports clean water projects in Kenya, Haiti and the Philippines.
| Origin | Southern California, United States |
|---|---|
| Products | Sandals, shoes, slippers |
| Mission | Clean water projects in Kenya, Haiti and the Philippines |
| Website | freewaters.com |
What is Freewaters?
Freewaters is a Southern California footwear label with a social mission built into its business model. The brand designs versatile, comfortable footwear intended for people on the move, and connects every purchase to access to clean drinking water.
Products and positioning
The range is focused on easy-wearing, casual styles:
- Sandals for warm weather and travel
- Casual shoes
- Slippers
Comfort, versatility and eco-conscious materials sit at the centre of its positioning, placing the brand in the outdoor and lifestyle footwear space rather than fashion-led footwear.
Mission
Freewaters links sales to clean water projects in Kenya, Haiti and the Philippines. This cause-led approach is part of the brand's identity and is communicated alongside its products.
Distribution
The brand sells through its own online store, and in the Philippines it is distributed by the Primer Group of Companies.
Why it matters
Freewaters is one of a number of footwear brands combining comfort-led product with a built-in giving model, showing how purpose can serve as a differentiator in the crowded sandal category.
Frequently asked questions
Where is Freewaters from?
Freewaters is a footwear brand from Southern California in the United States.
What does Freewaters support?
Each pair sold supports clean water projects in Kenya, Haiti and the Philippines.