Hang Ten
Hang Ten is a casual apparel brand founded in 1960 in Seal Beach, California, by Doris Moore and Duke Boyd. Starting as a surfwear maker, it now sells mass-market casual clothing mainly in East Asia, including Taiwan, Hong Kong and South Korea.
| Founded | 1960, Seal Beach, California |
|---|---|
| Founders | Doris Moore, Duke Boyd |
| Logo | Pair of small feet |
| Main markets | Hong Kong, Taiwan, South Korea |
| Website | hangten.com |
What is Hang Ten?
Hang Ten is a casual clothing brand that began as a maker of surfing apparel in California. Its name comes from the surfing move of riding a board with all ten toes over the nose, and its original logo was a stitched pair of small feet.
History
The brand was founded in 1960 in Seal Beach, California, by Doris Moore and Duke Boyd. It later expanded from surfwear into wider sports and casual apparel. Hong Kong conglomerate Li & Fung bought the brand in 2012, while licensing rights are held by American Brand Holdings.
Products and positioning
Today Hang Ten sells mass-market casual clothing for men, women and children. Through licensing, its logo and designs also appear on:
- Apparel
- Paddle boards, skateboards and surfboards
- Sun care and other lifestyle products
Distribution
Most of the brand's retail sales are in East Asia, including Hong Kong, Taiwan and South Korea, where it operates its own stores, while licensing extends the name to other markets and categories.
Why it matters
Hang Ten is an example of a Californian heritage brand whose commercial centre of gravity has moved to Asia, and of how licensing and regional retail operations can keep a 1960s surf name active in mass-market casualwear.
Frequently asked questions
Where is Hang Ten from?
Hang Ten was founded in 1960 in Seal Beach, California, although most of its sales are now in East Asia.
Who founded Hang Ten?
Hang Ten was founded by Doris Moore and Duke Boyd.